Design or content; this is a frequent issue that internet marketers are faced with when required to suggest best practices to their clients. It is important to remember that the actual content drives traffic and converts visitors to customers, though many companies lean towards design in order to achieve that initial snag. While design is indefinitely important to a company’s marketing strategy, the content actually drives the visitors to your website. In Canada, a search for website design Toronto will help you to locate the best results for companies in your own area who specialize in design.
What helps customers decide between various products and services?
Customers need to be able to read reviews and testimonials as well as weigh the pros and cons before making final decisions. Would a fancy and well designed website really contribute as a strong pull factor in the end? Not quite. Companies with websites full of useful information to back up their strong reputations have an advantage over ones with a principal focus solely on their website’s aesthetic rather than its practical merit.
A web site design company should be able to work within your creative designs and specifications while still providing a strong website that will encourage return visits. Intuitive navigation, a natural flow of information and the right content will all work to provide results for your company. Clarity and layout of the content on the site are key factors in ensuring your business is a strong contender for any visitor.
Do content oriented sites have more flexibility than design oriented websites?
Absolutely. Having a website built that prioritizes design over content is a shortsighted business strategy. It is simpler, as well as more effective and efficient, to create a design that complements the content. At internet marketing Toronto , we advise to focus initially on content and build a complementary design in order to best achieve your marketing goals and company objectives.