In the ruling classes, they will tell you that a good film is the result of three major elements. They are, in order of importance, History, Performance Engineering (production). The same goes for a
marketing video.
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There is much to be said for good lighting, sound and image, but the best production in the world will fall flat on its face that history is not strong. And a strong story will more than make for a less impressive production. Your story is not only the content is the way content is presented, how the different elements intertwined – the context in which content is delivered. Whatever you’re marketing, you must be clear about what your message and to whom you speak. After this clearly in mind is essential to make the right choices at each stage of the creative process. A video marketing as an informercial, in its simplest form fills a need, offers a solution to this need, explains how the proposed solution will meet this need, then ask the public to take action. The choices you make on the script, the game, the presenter (talent), rhythm, shares some things, consciously or unconsciously your audience. One product every day that good can be irresistible. A unique and very sexy presented in a dry and uninteresting not produce the results you want or the product deserves. You must create the right emotion at the root of behavior and give the public a plausible reason to justify their behavior. (more…)
